The past year was definitely not an easy year for all fitness operators and health centers in Switzerland. The fitness and health industry continued to be impacted by the coronavirus pandemic. Closures and strict conditions have hit the industry hard. It is currently difficult to assess how the industry will fare after the crisis, as there has been no relevant and comprehensive data on the restart and the status quo in the Swiss fitness market. For this reason, the Deutsche Hochschule für Prävention und Gesundheitsmanagement based in Saarbrücken (D) and Zurich, together with swiss active – CI Fitness Switzerland, is conducting a survey to shed light on the Swiss fitness market.
The results are intended to provide the fitness industry, but also interested parties outside the industry, with a comprehensive overview of the current developments.
Goal & added value of the survey
The primary goal of this survey is to give the fitness market in Switzerland more transparency:
- How are the centers structured in terms of size and positioning in the Swiss fitness market?
- What role do which offers play in the service portfolio of the centers?
- How is the user behavior of the members?
In addition to this improved market transparency, greater acceptance of the industry should be created in the sense that it is no longer perceived and recognized by the public as a mere leisure industry, but as an important health service industry. Furthermore, a better comparability between the fitness market in Switzerland and other nations should be established. Furthermore, the effects or influences of the corona pandemic on the Swiss fitness industry should also be shown with a focus on the restart in mid-February 2022, identifying potential for improvement and success.
Participate and support now – you are in demand!
With your participation, you can help to design the «business card» of the industry and make the fitness industry visible as a future industry. Only when the corresponding data is available can the necessary knowledge be gained to identify success factors and further strengthen the industry as a whole.
Participation in the survey will take approximately 10 minutes. swiss active – CI Fitness Switzerland as a Swiss industry association and the German University for Prevention and Health Management (DHfPG) as a state-recognized private university guarantee you careful handling of all confidential data. The results are exclusively anonymised and used in an aggregated form within the scope of this study.
The results will be published in summer 2022 under the title «Key data of the Swiss fitness industry».
Thank you in advance for taking part in the survey and we look forward to sharing the results with you in a few months. To take part in the survey, please click on the following button: